What is Planet Chocolate?
Planet Chocolate is a groovy dessert bar accompanied by a fun atmosphere where you can indulge in a selection of sweet delights. Our menu is irresistible which includes mini Dutch Pancakes, Waffles, Crepes, Fondues, Ice Breakers, Coffee, various flavours of Hot Chocolates, and Milkshakes.
If that isn’t enough for you, we have a huge range of cakes, mini tarts, slices, biscuits and yummy treats to enjoy while sipping on our famous coffee. We have been “voted the best coffee by Westfield’s Southlands fussiest customer”.
Our selection of desserts doesn’t stop there, we have a HUGE range of Belgium Chocolate in Milk, Dark & White which includes different chocolate for kids such as Penguins, Snails, Lions, Hippos, Whales, Cats & Mice.
As you’ve noticed, everything we do is different, so we’ve added imported drinks to our irresistible product range; Dr Pepper, Fanta Grape, Cherry Coke and the list goes on. We even sell imported Hersheys chocolate, Reeses chocolate and a whole lot more!!!
The most popular and eye catching product at Planet Chocolate is definitely our 1m chocolate fountain. Who can refuse chocolate covered strawberries, marshmallows and waffle sticks or even challenge a friend to see who can skull a chocolate shot the quickest.
Trust us, there is something for everyone at Planet Chocolate. We guarantee you will fall in love with our enormous range of products.
At Planet Chocolate, we are not just about the product. We have a huge emphasis on atmosphere. Everything we do has some element of fun associated with it.
Why we are better than our competitors?
If our product range didn’t convince you, let us give you a few more reasons. Put simply, no one does what Planet Chocolate does. We believe there is no other chocolate operator who achieves a level of satisfaction for the customer that Planet chocolate does. Planet Chocolate has ensured that we have an everyday product. Just pop into our competitor’s stores and think to yourself, “Could I eat something from here everyday?” We are confident your answer will be NO! The benefit of stocking everyday products has a direct correlation with sales.
It’s all very good having delicious everyday product, but at the end of the day you need customers to purchase the product. We believe our product is all about value for money. We do not charge exorbitant prices for our product. We have ensured that our product range is incredibly affordable for kids, adults and seniors. Be intrusive and do some window shopping at our competitors, see how much they charge for chocolate brownies and if the customer receives value for money. Then compare it to the size and price of our brownies. We will beat our competitors hands down with the flavour too!!
Why we have franchised Planet Chocolate?
When the business was first created, it was always the intentions to franchise out the business. The simple question was when is the right time to do this? There is no definitive answer to such a question. However, one thing we always knew was that in order to franchise we had to'perfect the concept. Many franchises franchise after 1-2 years of operation. We are of the opinion that a business in its first 1-2 years is still developing and testing products and proving their brand. Is this fair to the franchisee? Definitely not. Why should the franchisee be a guinea pig? So 4 years down the track, we have been through the development stages, we have proven the concept, and are now in the position to grant franchises to successful applicants.
There are many different avenues to grow a business. Planet Chocolate and our consultants – DC Strategy, questioned and challenged the various ways. The end result was that franchising was the best possible way. We believe we need Franchisees who share the same love and passion for the brand as we do. No one will love and care for their business as much as an Owner/ Operator Franchisee. This will result in the best possible performance for each store.
How we did it?
We used the best Franchise consultants in the business to help us develop our franchise. DC Strategy (http://www.dcstrategy.com.au/) are regarded as the most professional and successful franchise consultants in Australia. They have developed franchise networks for Boost Juice, Grill'd, Healthy Habits and the list goes on. Over a period of 10 months, we analysed the business financials, developed system and procedures and debated the best possible way to get a successful outcome for both the Franchisee and Franchisor.
Where are we going?
Planet Chocolate has developed a business plan to significantly grow the business over the next few years. Our plan is to have a nationwide network of stores. These stores will be both company owned and franchised out.
Do you need experience in the food industry?
No! Experience will definitely help you, but this is not critical. We have an in depth training program that will teach you on all aspects about running a successful business.
We have no doubt you have more questions, please fill out your details on our website (http://www.planetchocolate.com.au/) and will be in touch with you.
